Hi there. My name is Ben Larsen. A journalist turned marketing and digital experience leader, I’m obsessed with expanding thought, changing perspectives, and driving growth through storytelling.

 

By day, I lead Digital Experience for a forward-thinking Berkshire Hathaway insurance company. By night, I work with founders, leaders, and c-suite folks to leverage storytelling as a way drive their personal brand and thought-leadership strategies. When I should be sleeping, I write and build in and around topics that excite me.

 

Thanks so much for visiting. If you’re exploring ways to grow your impact as a thought-leader, connect with me to learn about my personal branding and ghostwriting services.

My Projects

Check out a few of the things I’m working on.

Browse and read some of my latest posts

Recent Work

Unveiling the Power of Journalistic Curiosity in UX Research: A Guide to Customer Insights

Brand Storytelling, Digital Experience

Explore how harnessing the power of journalistic curiosity can elevate our UX research practices, l…
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How to tell your brand’s story across channels

Brand Storytelling, Personal Branding

Lessons from journalism and how these apply when managing both marketing and digital experience tou…
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A story about football and survival

Sports

SPRINGFIELD – Fate, perhaps. Divine intervention, maybe. Whatever you call it, it was necessary. Springfield Central football coach...
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What is your personal value proposition?

Personal Branding

Value propositions are the foundations of a brand’s narrative. For solopreneurs and thought l…
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Personal brand goal-setting as a light in the darkness

Personal Branding

You gotta have goals. At least that’s what Zig Zigler says. He’s right. Within the context of your personal brand, he’s right times a...
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Your meetings are broken. I want to fix them.

Side Projects

Meetings are broken. The presumed requirement to meet at the same time and, often, the same place is killing our productivity,...
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