Author: Ben Larsen

Unveiling the Power of Journalistic Curiosity in UX Research: A Guide to Customer Insights

Brand Storytelling, Digital Experience

Explore how harnessing the power of journalistic curiosity can elevate our UX research practices, l…
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How to tell your brand’s story across channels

Brand Storytelling, Personal Branding

Lessons from journalism and how these apply when managing both marketing and digital experience tou…
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A story about football and survival

Sports

SPRINGFIELD – Fate, perhaps. Divine intervention, maybe. Whatever you call it, it was necessary. Springfield Central football coach...
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What is your personal value proposition?

Personal Branding

Value propositions are the foundations of a brand’s narrative. For solopreneurs and thought l…
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Personal brand goal-setting as a light in the darkness

Personal Branding

You gotta have goals. At least that’s what Zig Zigler says. He’s right. Within the context of your personal brand, he’s right times a...
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Your meetings are broken. I want to fix them.

Side Projects

Meetings are broken. The presumed requirement to meet at the same time and, often, the same place is killing our productivity,...
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The power of ‘no’

Fatherhood & Family

I am a people-pleaser. Naturally, I want there to be wins for all involved in any situation. I am also a serious opportunist with an...
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Defining your core values

Fatherhood & Family

We all want to be better fathers. We all want to be better husbands or partners. We all want to be better men. That’s why you’re...
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8 important lessons learned being the only girl on a hockey team

Fatherhood & Family, Sports

When the COVID-19 outbreak hit the United States, it, abruptly ended, among many other things, my daughter’s hockey season. For any...
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The true definition of hell

Fatherhood & Family

In his controversial book, Outwitting the Devil: The Secret to Freedom & Success, famed author Napoleon Hill defined the term...
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